While measuring the value of marketing actions has always been important, in recent years marketers’ obsession with quantifiable metrics has grown exponentially. Despite all of the enthusiasm behind the idea, however, marketing Return on Investment (ROI) remains elusive for a number of reasons.

It’s no secret that sales and marketing often don’t play well together. Despite all of the seminars, training sessions and white papers, the well-established silos of these two groups often prevent them from working together to improve their company’s sales processes and results.

The 22 Immutable Laws of Branding
By Al Ries and Laura Ries

Paperback: 272 pages
Publisher: Harper Paperbacks; 1st edition (September 17, 2002)
Language: English
ISBN-10: 0060007737

Before sitting down to develop your business’s next marketing campaign, stop a moment and spend some time to ensure that your message is an authentic one. People today are just so jaded; they simply don’t believe most marketing messages any more.