A strong brand is a crucial element for every small business. Earlier this month, Brock appeared on The Peter McClellan Show, where he spoke with Peter about how even small businesses can use the basic principles of branding and design to improve performance and drive sales.

There are some pretty weird ideas out there about how B2B marketing is vastly different from B2C marketing. I have found that most of these are based more on how B2B customers want to believe that they make decisions than on how they actually make decisions.

Another post from my trip to Washington, D.C.! The National Museum of American History is a truly fantastic source for historical samples of graphic design. Currently, they have on display a marvelous collection of patent medicine containers and advertisements. I’m including some of my favorite items from the collection below. According to the exhibit: