In the wake of the tragic collapse of the 35W Bridge in Minneapolis, AIGA Minnesota (of which I was a board member at the time) wanted to find a way of contributing to the relief efforts for those affected most. We wanted to do something to help, but we didn’t want to just give money.

The Product Marketing Department of Skyline wanted to reintroduce themselves to the members of the Skyline Dealer Network and explain what the department did. Instead of a dry factsheet with bland team member biographies that no one would ever read, we created this oversized, map-fold poster.