Admittedly, the blatant abuse of apostrophes in our society is not a grave threat to our way of life. Nonetheless, it is something that aggravates me — a lot. Most commonly, people make the mistake with abbreviations and acronyms, for example, “DVD’s” and “the 90’s”. Neither of these is correct.

Okay, I admit it: I’m a total type geek. This means that I tend to pay an inordinate amount of attention to the details of type. Well, since I hopefully have your attention, I thought I would share three of the most critical dos and don’ts of good typography.