The Product Marketing Department of Skyline wanted to reintroduce themselves to the members of the Skyline Dealer Network and explain what the department did. Instead of a dry factsheet with bland team member biographies that no one would ever read, we created this oversized, map-fold poster. On the front side is a "map" that charts the team's course through all of the stages of product development, testing and marketing. On the back side, team member bios that—in addition to the standard info about background and responsibilities—includes fun personal factoids, like what kind of wardrobe each person has.

The piece was a guarnteed hit with the audience and became a collector's item. Moreover, it conveyed the complicated message in a way that everyone could make sense of and increased respect for this misunderstood department. No one sent this piece to the circular file.