For the biggest show of the year, Express Logic left no doubt about the location and identity of the industry’s dominant player. A giant yellow X marked the spot and anchored the company’s new logo on an exhibit towering 24 feet high along the perimieter of a 40-by-50-foot space.

“We hit a home run in terms of making an impact,” said John Carbone, vice president of marketing. “We wanted to impress our partners and intimidate our competitors. It was a rousing success.” Thanks for the kudos, John. I'm glad I could help.

Note: This project was done during my time at Skyline Exhibits.