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Delivering what the client wants—in your portfolio!
I review a lot of portfolios. It's what I do for a living. And the single biggest mistake I see in those portfolios is that people don't show the kind of work that I'm hiring for. As designers, we are trained to take the client's needs in mind when we are creating new work. What most of us fail to do, however, is to keep those same needs in mind when putting together a portfolio. What follows are based on my notes from the presentation I gave in April at the AIGA Minnesota 2009 Portfolio One-on-One.
From the archives
So I came across a few old designs today. By old designs, I mean things that I designed a few years ago while still working for Skyline. Some of these were built and others never were. Sure is fun to walk down memory lane, eh?Book Review: Creative Authenticity
Creative Authenticity: 16 Principles to Clarify and Deepen Your Artistic Vision
by Ian Roberts
Paperback: 184 pages
Publisher: Atelier Saint-Luc Press (January 1, 2004)
Language: English
ISBN-10: 0972872329Writing as design process
For far too many designers, when asked about why they designed something the way that they did, the answer is some variation of, "Well, I thought it looked good that way." The problem is, with that answer, the designer ceases to be an expert.
PedalPub stops here!
New poster for the PedalPub, the 12-person bike/bar! This poster—designed by yours truly—will appear in every bar along the pub-crawl tour.Portfolio Chameleon










